Strategy

It's 8 PM on a Thursday. You're still at the office, staring at a stack of incomplete patient charts, a billing system that seems to have a mind of its own, and an inbox full of messages that should have been answered hours ago. Tomorrow you have back-to-back patients, staff meetings, and somehow you need to find time to call three insurance companies about denied claims.

You became a therapist to help people heal not to figure out marketing funnels, business systems, or team management. Yet, if you own or run a counseling practice, you’ve probably felt the tension between doing the work you love and trying to keep the business side from falling apart.

You went to medical school to learn medicine, not marketing. Yet here you are, wearing the CEO hat at 7 PM, staring at your patient numbers, trying to figure out why your practice isn't growing despite all the time, money, and effort you've poured into it. Sound familiar?

If your calendar feels like a never-ending game of Whac-A-Mole, you're not alone. Most business owners and tech leaders I meet tell me the same thing: "I'd love to work with a coach, but I don't have time—I'm putting out fires all day."

Most small business owners think they're "too small" to operate strategically. They look at enterprise companies with their dedicated strategy teams, quarterly planning sessions, and complex organizational charts, and think, "That's not for us. We're just trying to survive." But here's the truth: strategy isn't about size—it's about clarity, intention, and rhythm. I see it all the time. A founder with a team of five people running around like their hair's on fire, constan

In fast-growing IT departments and solopreneur-led businesses, time is the most valuable—and most misused—resource. As projects pile up and priorities stack higher, one question becomes critical: What should I automate, and what should I delegate? This isn’t just a tactical decision. It’s a strategic one that defines whether your team stays in reactive mode or gains the clarity and rhythm needed to scale.

In today’s fast-moving tech landscape, many IT leaders, CTOs, and tech managers find themselves in a dangerous cycle: More growth → more complexity → more chaos. Without a clear operational strategy, teams become reactive, bottlenecks multiply, and leaders are forced to spend more time firefighting than actually leading. But it doesn’t have to be this way. If you're ready to break the chaos cycle and build a tech team that scales sustainably, here’s how to get start